“My brain is a poor cocoon — the Libby’s jingle goes in like larva, but it never enters the pupa stage and morphs into a beautiful butterfly leaving me with an earworm.”

I spotted this retro doll, a promotional piece for Libby’s foods, at an antique store.

It reminded me of the following:

1) I am getting really old because more and more stuff from my time is now entering the “collectible” category and being sold in antique stores (if not, yet, actually as antiques).

2) I have a friend whose nickname is Libby; it’s a shortened form of her online user ID “Libertine”. I am forever singing, “When it’s got Libby’s Libby’s Libby’s on the label label label, you will like it like it like it on your table table table,” to her. It’s especially a hoot if you wiggle your eyebrows during the “you will like it like it like it on your table table table” part of the lyric.

3) When you reference “online user ID” in conjunction with “retro 70’s” stuff, your brain hurts a little.

4) No matter what you put in your brain, if there’s a jingle in there, it will over power it all and come out victorious. My brain is a poor cocoon — the Libby’s jingle goes in like larva, but it never enters the pupa stage and morphs into a beautiful butterfly, leaving me with an earworm.

5) Funny thing about recalling jingles, no matter how many times the earworm loops, no matter how many times you find yourself singing it aloud, you suddenly wonder if the version you are singing is the accurate version…

I searched the Internet for a video of the old Libby’s commercial; but none had that jingle.

I wouldn’t call all this a waste of time, an hour later I have these two gems to share with you:

First, a 1960’s commercial in which Libby’s makes up a “Sloppy Joe” dance craze to peddle product:

I’m too young to remember that one; but I’m betting if there were any of those t-shirts etc. still around in an antique store I’d want one. Bad.

I vaguely recall this Libby’s canned vegetables ad with Tony Randal:

I don’t recall these 70’s ads for Libbyland dinners…

But then, we weren’t allowed to have TV dinners, so maybe I had no dietary connection to leave a lasting promotional imprint… Those folding tray/boxes are completely fascinating!

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