Antique Tobacco Trading Cards: Sex In Advertising, Or Sexist Collectors?

In 1885, W. Duke & Sons inserted “sexy” trading cards of actresses in their packages of Duke’s Cigarettes. This act is said to have led to Duke’s becoming the leading cigarette brand by 1890. Widely heralded as the birth of sex in advertising, i,e. the use of images of women in ads without any connection to the product being sold, these trade cards have led to many a scholastic “sex sells” advertising paper.

While the photographs of actresses seem rather tame to us today, the photographs on the trading cards were considered “lascivious” by some. Complaints even led to James Buchanan “Buck” Duke being advised, via letter, by his father Washington Duke to cease use of such images “as an inducement to purchase” — for fear the immoral “mode of advertising will be used and greatly streghten [sic, “strengthen”] the arguments against cigarettes in the legislative halls of the States.”

Did the use of lascivious ladies on the tobacco trading cards help to make Duke the most popular cigarette brand?

Probably.

But not entirely for the reasons one thinks.

It would be folly to overlook the other factors involved in Duke’s success. Such as Buck Duke’s ingenious idea to use a small cardboard insert, printed with a series of themed images (ranging from life tips and birds, to flags and Civil War heroes) along with the brand name. These cards were a completely new way of advertising tobacco and cigarettes, and they stiffened both the boxes and cigarette sales. Then too, Duke was the only large tobacco manufacturer to take a chance on the imperfect Bonsack machine – which, once perfected, cut the cost of cigarette manufacturing in half. And there’s also the fact that tycoon Buck Duke merged the five largest tobacco companies in America to form the American Tobacco Company in 1890. But even that doesn’t give the full picture.

To get a clearer picture, one has to look at the times in fuller context.

By the 1890s, use of female celebrities was already a powerful marketing gimmick. It began by using the more “mature” theatre actresses, those in their 30s and 40s, as spokespersons. Some, such as Julia Marlow, even had products made in their names.

But as opera and motion pictures were deemed more legitimate, younger famous performers were also used to sell — and to sell to women. For in fact, female celebrities were not only beautiful, and so used to motivate everyday men and women to purchase, but everyday women themselves were used to legitimize and make palatable such “unsavory” enterprises as the nickelodeon and motion pictures themselves. (No small surprise then, that women would become the biggest draws in entertainment.) In placing women on trading cards and other advertising pieces, women were also used to make the whole notion of smoking acceptable and even desirable in two ways.

The first, likely, was the use of the iconic American Girl imagery to made smoking — especially the brands using the images — not only the popular thing to do, but the acceptable thing to do. As Bergeret wrote in Vanity Fair (April, 1915):

She [the American Girl] incarnates the spirit of her nation; she is the living ideal, the only adornment of a country that, without her would be a veritable cave of Alberic, a black and smokey dollar-forge. It is true, too, that the United States owe her all they possess of art, of good breeding, of humanity… she is the standard-bearer of American ideas and products over all Europe.

And, in 1889, in Jonathon and His Continent: Rambles Through American Society, Max O’Rell would describe the American Girl as follows:

No matter how much of a butterfly she may be, she never loses sight of the future. She does not say, as she sits musing on marriage: “What kind of man shall I suit?” but “What kind of man shall I choose.”

Showing American Girls, however attractive, was less about sex than it was about being appropriate, being the upstanding sort that would marry and carry on in the best American way.

The second path was all about selling directly to women themselves. While not completely culturally acceptable, women were using tobacco and smoking at this time — and even earlier. Corporations no doubt sought to court females directly as consumers for their tobacco products, using female celebrities as they had been with other products for women.

None of this precludes a primal male reaction to the sight of a beautiful woman; lascivious or not, men will be, well, men. And too often women are too quick to call them on it. However, to see all advertisements, tobacco or otherwise, at this time or now, as purely sexual is to underestimate the importance of just how the female form figures into shifts in culture — and, indeed, the historical purchase power of women themselves.

For example, this 1871 packaging for Pearl cigarettes is often called “the earliest known use of sex in advertising.” But isn’t it at least equally possible it was just using the already classic beauty of the Venus de Milo? “Lascivious” is in the mind of the viewer. Or collector.

Petty Knit Picking

I spotted this pair of vintage crochet (or knitted?) potholders at one of the local antique shops and I had to go back to snap a pic of it because it drove me that nuts. I know it’s a small thing, a petty thing — and, since this about little underthings, perhaps a petty-coat thing, but the fact that “his” is embroidered on the “men’s underwear” but only “her” is embroidered on the pair of “lady’s bloomers” just, well, gets my panties in a bunch. It should be “His” and “Hers.”

Also, underthings as pot holders just makes me feel like it’s all about negative body issues…

Fun With Dick & Shame

When discussing political collectibles, there are the strange, and then there are the tacky. And in my opinion, little is tackier than Nixon.

You know, I say this with affection, as I am collector of Nixon items and oddities.

lick dickIt began with spying a “Liberated Lovelies for Nixon 1972” button. And it might have stopped there — if the anti-button for 72 hadn’t been right there as well… But who could pass that up?!

Nixon naughtiness is out there, and I must have it.

Since those first purchases, I’ve kept my eyes open for more Nixon items.

jellypin“Yes Nixon, No Jelly,” a tab from a candy company to promote their ‘Peanut Butter No Jelly’ candy bar during the campaign. It is interesting to note that the candy bar, like the President, is no longer… I imagine more folks miss the candy bar.

Yes, there was a matching McGovern one too, but I like mocking Nixon — & I have quite the Anti-Nixon collection to prove it! *neener neener*

There are a few reasons why Nixon is so easy to mock. One’s the man himself. The other is that Watergate changed the way we looked at our politicians and leaders. With this new awareness, or cynicism, Nixon spawned more ‘stuff’ than you can imagine.

Some of my personal favorites are the National Watergate Test booklet and the Watergate Coloring Book, where you can “color the facts” yourself.

national watergate test nixon watergate coloring book

Nixon-b-GumSpeaking of Sticky-Tricky-Dicky… How about these “Win With Dick” Bubble Gum Cigars?!

When looking for Nixon collectibles, I recommend this book by Eldon Almquist, who once ran the Nixon Collector’s Organization: The Political Collectibles of Richard M. Nixon.

Film History Buff?

All I know about this vintage photo is what the seller notes:

a vintage & original 1963 gelatin silver publicity photograph promoting “The Obscene Couch” featuring “Lovely Karen.” Karen is lovely indeed as she shows off her curvaceous beach body and wild, mod blonde hair. This film was also known as “The Oblong Couch” and was eventually released under the title “Saucy Aussie.” An exciting film artifact and interesting in the fact that all publicity images advertised Lovely Karen yet she appears nowhere in the credits of the film. Starring role went to Sheree Steiner and the production company went on to make a few other sexploitation films such as “Wild Hippie Orgy.”

Measures 8″ x 10″ with margins on a glossy, single weight paper stock.

No one seems to know who the lovely Karen is… Not even TCM.

While the “Lovely Karen” isn’t quite in the buff (at least not here), I’m thinking fans of nudies also know their sexploitation films. And I’m hoping buffs of in-the-buff can share what they know…

vintage The Obscene Couch karen in lingerie still promo photo

Vera Francis As The “Indian Girl” In The Prodigal

For those of you who love Vera Francis, here’s another vintage photograph of the nearly forgotten & neglected African-American actress.

From the 1950s, this photo features Francis in what is called “a Southeast Asian view” of costuming.

vera francis vintage MDM publicity film photo

Publicity from MGM’s 1955 film The Prodigal, in which Vera played an “Indian Girl.”

Measures 10″ x 8,” on a single weight glossy paper stock.

For sale here.

What “Wood” You Do For Dads & Grads? Plus How To Wear A Watch At Work & For Job Interviews

When Jord came to me with the offer to review one of their handmade wooden wristwatches, I took one look at them and I knew that the Koa & Black, from the Dover Series, was special. While the idea of a wooden wristwatch is certainly a novel one, it was the gears that moved me… Usually all glorious gears and stuff that makes a watch tick is usually hidden on a watch. But with this Jord watch, you can see it work!

jord wood wristwatch dover Koa & Black

I knew it would be perfect for my dad. He’s not only one who appreciates craftsmanship but is a craftsman himself. Not only does he make new things, mixing the old with the new, but he’s handcrafted furniture for the house. I just knew he would love the juxtaposition of the smooth wood next to the metal gears as much as I do. (Admittedly, my dad often prefers his gears rusty; but then the timepiece wouldn’t work!)

Just as I’d hoped, my dad did love the watch too.

dean at elkhorn antique flea market wearing jord wood watchSince one of the relatively important aspects of a wristwatch is the personal statement it makes, the attention it receives, I asked my dad to wear it when we were selling at the opening weekend of the Elkhorn Antique Flea Market. (Just like hubby and I, my parents are antique dealers.) I just knew the wooden watch would garner the attention of those who appreciate quality timepieces, as well as those who admire craftsmanship — and just plain like cool stuff. In spite of the bad weather, which required us to cover ourselves (and our antiques!) up more, when the watch was visible it received a fair amount of admirers.

But perhaps the most telling compliment came from my nephew, Nicholas, who is the youngest of the grandchildren. Because my dad has made so many things, Nicholas asked if Papa made the watch!

jord wooden wristwatch

For many younger folks, wearing a wristwatch seems unnecessary if not antiquated. But hold on; if you think that our tech gadgets have replaced the “antiquated wrist watch” and clocks in general, I have news for you. It comes via some of my dad’s knowledge too…

You might have noticed in the photos that my dad wears his wristwatch in an usual manner…

how to wear a wristwatch

With the face of the watch not centered on the wrist, but rather sitting along the side of his wrist (on the radius, if you want to be technical about it). For as long as I can remember, my dad has worn his watch this way. And there’s a reason for it.

For decades, my dad worked as a salesman selling tools to big companies in what is now known as the Rust Belt. Often in sales meetings, or any meetings at all, there might be a reason the you might want to make note of the time. But being spotted checking your watch communicates all sorts of negative things. While you might merely be wondering if you’re running on time for your next appointment, the client may see your peek at your watch as an indication that they are being rushed — or worse, that they are boring you. What to do?

One of my dad’s first bosses taught my dad a trick: Wear your wristwatch as shown so that you can take a look at the time without the person across the desk from you ever noticing.

stealthy look at the time without offending anyone

Wearing the watch as my dad does allows for a surreptitious look at the time without offending anyone you are trying to impress — be it a buyer or an interviewer.

Honestly, it works without a desk or conference table too.

how to wear a wooden jord watch

I’m not sure wearing a watch this way would have helped Ben Carson, or even President George H. W. Bush in ’92; but it certainly can help most of us. Take heed, graduates and others going on job interviews!

(I dare suggest that many of the young people rejecting wristwatches are not employed. They don’t yet know the value of being able to reflect your personal style at work — or how important it can be to steal an unnoticed look at the time. Meanwhile, as many younger folks seem to be eschewing watches and clocks, the prices for vintage and collectible timepieces have been soaring. Perhaps it takes a matter of experience to appreciate not just “old” stuff, but the value of timepieces as well.)

But back to the stunning Jord watch…

elegant wood wristwatch goes wtih green bay packer gearIt’s at once rustic and elegant, combining earthy and tech to make a functional timepiece that’s unique. The wood also works nice with less formal attire, including Casual Friday, hanging out with friends — and, as it must do for any Wisconsinite, looks great with Green Bay Packer gear!

It arrived as expected for a pricey luxury wristwatch, in a nice wooden crate of a box, with all the related info inside. The only bad thing I can find to say about this watch was that the information card included in the box was difficult to read: black text on a busy image-laden background — and slick & shiny with lamination yet. Even for the younger among us with better eyesight. I can understand wanting a “sexy” card. And giving it a protective coating so it can last. But, honestly, the company would be better off going with black text on a white or light background so that it is easy to read.

That said, we obviously figured out how to work it. And, yes, this beauty works. In fact, with the visible gears, this wristwatch is really cool to watch. If you aren’t a fan of the gears, there are other styles as well — and, yes, there are women’s watches as well.

Watches Made From Wood

Official review disclaimer: While I did receive the wristwatch from Jord for review purposes, it did not sway my opinion in any way. It never does.

Freaky Friday: What’s Up With Those Big Toes?

While searching for those 70s sex feet, I stumbled into these kitschy vintage bare feet salt and pepper shakers. I guess not all of them are vintage; but they nearly always have bright red toenail polish.

vintage bare feet kitsch s&p shakers

Why anyone wants to put bare feet on the table, let alone shake their contents onto your food, is anyone’s guess. Like momma always said, there’s no accounting for taste.

But what I do want to figure out is why the big toe is raised like that…

vintage bare foot salt and pepper shakers red toenails raised toe

I found a number of wooden carved ashtrays as well — again, bare feet with raised big toes.

wooden feet ashtrays big toes

One seller, of this pair of mismatched bare feet ashtrays, states, “Designed for use as a pipe holder and ashtray.” So perhaps that big toe helps hold the pipe. …But that doesn’t explain the s & p shakers, does it. If anyone can shed some light on this whole thing — explain just why this is a thing — please, please do!

pair of vintage carved bare feet wooden ashtrays with big toes pointing up

Cheap Thrills Thursday: 70s Feet Edition

In the 70s, footprints were big things. Sometimes they were quite literally big things; such as the giant, and very fuzzy, footprint rugs my sister and I had in our room. (See other things that may have been in your bedroom back then.)

vintage footprint rug ad

Other times, the feet were smaller.

And in pairs.

If you were cognizant in the 1970s, you likely recall all the pairs of mating feet. Because many adults labored under the incorrect belief that such pairs of feet were somehow not understood by children (umm, this is exactly what many children saw when they opened the door to your bedroom), these sex feet were everywhere.

Bare Feet Sex Knockin' Boots 1978 Solid Brass Vintage Belt Buckle

And — surprise! — there’s sexism involved in such a sexual revolution.

Typically, sex feet are shown as heterosexual couplings in the missionary position; which is neither all that revolutionary or, for many, very pleasurable. We are able to see that it’s a man and a woman doing it missionary style as there are two sets of feet — but not of the same size. This is typically deciphered to mean that the larger feet belong to a man. After all, hetero-normative rules state men are to be larger than their lady partners. And his feet must be much bigger because, you know, big feet mean big penis. That’s the myth, anyway. And he must be on top because he is The Top.

vintage retro master slave Sew on Cloth Patch Badges 1970's

Besides, who would change their minds (cross their legs and feet) and say “no” other than a woman?

2 Sets of Feet Glass Vintage Ashtray I've Changed My Mind

But if you think this is all about the Free Love movement, sex feet were often presented or captioned with odd supposedly humorous notions revealing traditional values. Like this ashtray and its “Man does this mean we are engaged” speech bubble.

Kitsch Risque Ashtray bare feet Man Does This Mean We're Engaged - Grizelle Japan

Along with confusion caused by missing punctuation, there’s more than a little cognitive dissonance between the “free love” and the marital sentiments or concerns. But then, the liberating 70s was always more than a little confusing that way.

Vintage Marketing To Women Was A-Wash In Premiums

Some people think that the only premiums that came in boxes were in cereal boxes for kids. Sure, there were those coupon books and other early loyalty programs designed to bring people back to certain department stores, gas stations, grocery stores, and other shops. But when it comes to actual free things inside boxes, most people think of the toys and surprises inside cereal boxes designed to make the kiddies beg mom and dad for the stuff. But there were other premiums, including those in products for adults. And primarily these offers were specifically aimed at those adults in charge of most household purchasing: the American housewife.

white wash no red hands vintage duz adPerhaps nowhere was this push for premiums more used than in the area of laundry detergents and soaps.

The competition was fierce in this market on all sorts of points, just as it is today, on everything from cleaning power and amount of suds (any real expert will tell you cleaning has more to do with physical scrubbing and agitation than chemicals and soap suds) to product versatility, and, because some cleaning still was done by actual human hands (something I still highly recommend), how gentle the product was on the little lady’s hands.

Those of us who are at least 40 years old may vividly recall these premiums and brands — not coincidentally because of the soap operas, which were, at their very essence, dramas created for housewives to watch and therefore pushed soaps and cleaning products; hence the name soap operas.

Lever Brothers, makers of Breeze laundry soap, partnered with Cannon towels for a luxury co-branded premium giveaway, eventually offering three sizes of towels.

breezead

three sizes of vintage cannon towels in breeze detergent

(This stuff is apparently so nostalgic, that someone just paid $39.99 for an old unopened box of Breeze with the towel still inside.)

My mom watched the CBS soap operas, as did her mother before her. As a result, our family was loyal to the family of Proctor & Gamble products. Proctor & Gamble put towels into their boxes of Bonus laundry detergent — as this fabulous musical commercial from 1960s illustrates. Note the gender split — and how the little woman’s knowledge (and sexual necktie manipulation) wins out.

Later, P&G would graduate from towels to putting glasses and china dishes with a wheat pattern (some even with gold trim) in boxes of Duz, the “does everything” laundry detergent. Incidentally, those wheat dishes were once clogging thrift shop shelves, but now, nostalgia coupled with the fascination with Mid-Century Modern, these dishes are making a comeback.

However, when it comes laundry detergent premiums, I don’t think many things are so firmly entrenched in our collective minds as Dolly Parton pitching boxes of soap with towels in them in the 1970s. While there is some debate as to whether the brand of detergent was Breeze or Duz (it was, in fact, Breeze; and we pray again to the YouTube Gods that someone can upload such a commercial!), almost everyone recalls the ads. Especially the kitsch factor.

Dolly herself admits how corny the ads were:

I remember seeing you on “The Porter Wagoner Show,” pulling out giant towels from boxes of Breeze detergent.

It was actually a bath towel — we used to have to do our own commercials on those shows, and they were so corny. But I still have some of those towels that I’ve kept through the years. Those were the days — “And you can only get them in boxes of Breeze!” And honestly, with that towel inside, there probably wasn’t more than half a box of Breeze. But people didn’t care because they were getting something free.

Corny or not, to this day, when I see a small hand towel covered in gold roses, “zeenyas!”, or other yellow flowers I instantly think of Dolly Parton. Its not just Dolly’s love of yellow roses, but those 70s yellow florals that stick in my mind. And that’s not all. Whenever I am at someone’s house and they have a similar looking towel out for use, I am convinced my hands smell like vintage detergent too. Come to think of it, that may be why I don’t like those wheat patterned dishes either.

March’s What I’ve Been Reading (& Writing) Report

As I mentioned, I’m downsizing; so lately, I’ve primarily been focused on listing in our Etsy shops. (1, 2, and, now, 3.) This has led to lots of posting at Things Your Grandmother Knew and Kitschy Kitschy Coo. (But don’t worry, the next stack of ephemera has plenty of “women’s issues stuff”, so then this blog will be busy. To everything, there is a season…)

lgbt antique rppcOne of the more rare items I am parting with is this antique real photo postcard featuring two female couples. I’m rather certain this is a legit “lesbian interest” photo, as it is called in the trade, and not some mere drag party of the past. However, without any living folks to tell the tale, it is hard to say definitively. There is a certain combination of affection and defiance as opposed to the hamming it up for the cameras which is usually found in ye olde crossdressing and drag parties and films of yore.

This reminds me of the fact that many sellers will call any photo of same-sex folks being affectionate as LGBTQ history. Rather than rant about that, I will simply direct you to where others have done a good job covering the issue: Brothers In Arms (NWS), naked Vintage Soldiers (NWS), and Touch Isolation: How Homophobia Has Robbed All Men Of Touch. (It is perhaps no surprise that all of this talk involves men, not women, but then “everyone loves a lesbian.” …Well, almost everyone. Everyone does love Lincoln, however.)

Yes, I’m still Tumblr-ing and Scooping. (You might mostly be interested in what goes on at the women Tumblr tag and the Herstory & Dare To Be A Feminist topics.) But I have still managed to make a bit of time for reading…

What I’ve been reading:

the-minnesota-connectionMy friend Gracie compares the past and present of sex trafficking: 1978’s The Minnesota Connection Vs 2015’s Trafficked: The Exploitation Of Women & Girls In The Bakken & Beyond. (Oh, sure, North Dakota, sex trafficking gets coverage, including a 30 minute news documentary; but the environmental damage being done in the Bakken and the related train bombs notsomuch. The legislation is even worse.)

Speaking of politics… Oh, if only!

Yes, as a collector of vintage magazines, I am very aware that little has changed in beauty ads.

At ErosBlog, Bacchus discusses (NWS) this article at The New York Times. (See also my earlier article: Grandma Was A Swinger: Estate Sales & The Ephemera Of Women’s Lives.)

That’s it for now; time to make the donuts get back to work listing the collectibles.

“Topknot Troubles”

If you collect vintage magazines and ephemera like I do, you know there’s nothing new under the sun. The celebrity names & faces change, there’s “modern” graphics and trends too. But the push on beauty and grooming products remains true. This little bit comes from Beauty On A Budget, a promotional piece for hair & beauty products (copyright 1957 The Gillette Co.). The illustrations may be period, and the kitschy-cute names too, but the tips on treating your hair problems are rather straight out of any beauty column today. Meet Harriet Haystack, Olivia Oilwell, Selma Snowfall, Cora Cornsilk, Barb Wire, and Delia Droop — “six sisters with vexing hair problems.”

beauty on a budget hair problems

Despite their hair problems, most if not all of the sisters must have gotten married as they all have different last names! Perhaps that’s because they were lucky smart enough to watch Gillette’s helpful film, a Toni Company’s color movie entitled Heads Up For Beauty. It included pointers from “famous beauty consultant” Carol Douglas — and those pointers helped Ann Watson “change from an unattractive girl into a radiant bride by improving her personal grooming.” One prays to the YouTube gods for someone to find and put this movie up online.

1957 beauty

Cheeky Burt Reynolds

Most of us know of, if have not seen, the naked and hairy Burt Reynolds centerfold in Cosmo. (It was the 70’s equivalent of a sex tape in terms of exploding a celebs popularity.) But have you seen this puzzle featuring a pants-less Reynolds? Published about the same time as the issue of Cosmopolitan, circa 1972, one can enjoy Reynolds nearly unwrapped — just wearing a football jersey. No manscaping, that’s for sure.

I spotted this one at DJ’s Antiques in Milwaukee; but you can find them on eBay from time to time as well.

burt reynolds puzzle

Topless Women Light Up The Dark Days Of Home Decor Advertising (Or Vintage Shady Lamp Sales)

Bunny Yeager, who passed away at the end of last month, did a lot of pinup photography work. Some of it more legendary than others. For example, posing a topless model with various lamps and lighting, presumably for an advertising calendar. (Those were the days, my friend.)

Bunny Yeager photos for The Seymour Lighting Company

According to the seller of this first generation gelatin silver contact sheet:

vintage 1950s to early 60s taken by Bunny Yeager for The Seymour Lighting Company in Miami Florida. A strange time as we have a collection of these stills from a folio directly from the photographer – the majority of models were topless which really makes this atomic age lighting commission pop as it were…

Sometimes in this field real life is stranger than fiction and this contact sheet is pretty rich, our model in this pose was presumably posed by Yeager for an advertising pin-up calendar.

Related: Bunny’s Bombshells, an exhibition of Bunny Yeager works, will be on exhibit at Sin City Gallery in Las Vegas until July 20, 2014.

All images via Grapefruitmoongallery.

topless selling lights

topless vintage yeager pinup photos

vintage shady lamp sales

vintage topless advertising

Of Hard Hats In Hard Times

Normally, we see the pin-up version of women working in WWII. Like this image of dancers at London’s Windmill Theatre practicing their routine while wearing gas masks and hard-hats with their costumes. (January, 1940.) Or we find articles focusing more on the figures of women, in service or not.

hard hats and gas masks

But hard hats were more than de rigueur for cute images of women on the homefront during those war years. In fact, there were many promotional campaigns advising women on how to dress for their new world of physical labor and factory work. This one didn’t emphasize hard hats; but clearly the focus is safely, not being fashionable.

dressing right for safety women in wwii

Here’s another image from the Henry J. Kaiser Pictorial Collection showing female employes working at the Richmond Shipyard wearing their hardhats.

women in had hats working at richmond shiphard number two

Here’s another bit of history:

Mrs. Arlene Corbin (right), time checker in a Richmond, California shipyard brings two-and-a-half-year-old Arlene to a nursery school every morning before going home to sleep. Mrs. Corbin works on the midnight to 7:30 a.m. shift and relies upon the school to keep her daughter busy and happy during the day.

WWII_daycare_Richmond_CA

If you collect actual historical objects of women from WWII, check out this vintage wartime fiberglass safety hat.

vintage wwii hat owned by woman worker at Kaiser steele

The hardhat belonged to a female employee who worked for Kaiser Steel in Fontana, CA during 1942-45. It may be more difficult to appear beautiful in a hardhat (even Rosie the Riveter’s bandana is pretty rockin’), but hard hats were the realities in hard times like war. And hats like this are a part of women’s history that shouldn’t be shunned for the pretty pinup version.

I’ll Keep You In My Hoosegow, Valentine

Isn’t this a creepy, abusive-stalkery-type valentine? It takes the idea of a prisoner of your love to a whole new (low) level — complete with gun!

You’re the one I’ve been looking for,
My chase is over now.
No use in trying to escape —
For my heart’s a strong Hoosegow.
You’re Mine.

See it in action!

More images of this gem in the My Valentines Have Google Eyes post I made last year at the other blog.

If this is a necessary part of your collection, I’ve got it for sale in our case at Exit 55 Antiques — and they will ship to you. You can call the store between 10 am and 5 pm (central time) at (218) 998-3088 between 10 am and 5 pm (central time) any day. (Yup, the shop is open seven days a week!)

vintage mechanical hoosegow valentine

The Way To A Man’s Heart Is Through His Stomach & Other Lessons In Vintage Cookbooks

This is the cover of The Way To His Heart “A Cookbook with a Personality”, 1941; note the figures on the cover.

the way to his heart vintage

The five female figures on the cover of this vintage cookbook depict the five cooks featured in the book itself. These five women are said to be three generations of one family. From the bottom left working our way to the top right are “Grandmother” Grace Toulouse Hunt, “Mother” Priscilla Wayne Sprague, “Newly Married Daughter” Dorothy Hunt Hales, “Collegiate Daughter” Jeanne Wayne Sprague, and “Teenage Daughter” Nancy Grace Sprague.

While I can admit to certain body changes in terms of aging, I find the rounding of age in proportion to hem length somewhat amusing… Not only is Grandma rather stout, but combined with her nearly floor-length dress she closely resembles a Russian nesting doll. And notice how only newly married Dorothy has curves in all the right places — illustrating her appropriate fertility status. (Heck, her proportions make me want to ask the new wife when she’s going to have a baby!) Perhaps even more amazing, this illustrated figure study of body image stereotypes is the artwork of one of these women; at least Dorothy “Dot” Hunt Hales is the artist credited. (More on that later.)

way to his heart author and artist credits

The story or “personality” behind this cookbook is that newlywed Dot writes home to her mother asking for some recipes. The occasion is the wonderful celebration of their 6 month wedding anniversary and the young bride has learned how important cooking and food is to her marriage:

I have discovered one important thing in the past six months — glamour and romance can be preserved in marriage if one’s husband is well-fed and comfortable.

Mother is, of course, no doubt delighted her daughter has seen the light and become a believer in the old adage that the way to a man’s heart is through his stomach. Not only is mom thrilled to help her wise and dutiful newly married daughter Dot, but mom enlists the help of Dot’s grandmother and sisters. These are their “letters” from the front of the vintage book:

etsyscans10-30-13013

etsyscans10-30-13014

And then, the most amazing thing happens! “One of the top men of Jack Sprat Foods, Inc., heard about it” and they decided to publish the cookbook! Enter Western Grocer Company, owner of the food brand, as publisher; enter the advertisements for Jack Sprat brand foods.

etsyscans10-30-13015

While the “homey, friendly” premise seems rather contrived to the jaded consumers of today (and the corporate ads themselves also draw into question Dot’s artwork), the book’s editor, Priscilla Wayne Sprague appears to be an actual author. But the proposed family relationships get a bit confusing…. My research continues and shall be reported soon. (Watch this space.)

I also have to share some information from the vintage cookbook’s section by college daughter Jeanne. Jeanne’s appearance certainly tones down any sex appeal, and we are likely to suppose any fears about daughters in college along with it. And even if such imagery might lend itself to jokes about college girl experimentation and stereotypical lesbian dress, the experimentation in the kitchen appears to have been limited — at least for sorority girls.

A College Girl (this one at least) doesn’t really cook at all — sororities provide cooks and sincerely hope they can keep the girls out of the kitchen. There are certain things, however, that the cook just isn’t in on, such as late Sunday sandwiches with you and your date — or rush teas and other occasions of state.

When the cook is out and the girls have free rein in the kitchen, here are some of the foods they can cook. All of these recipes are of the type that can be prepared quickly, cheaply and (for the benefit of the dates) charmingly.

Oh, how can poor Jeanne ever get her M.R.S. degree if she doesn’t cook?!

when a college girl cooks

This vintage book from 1941 has some of the racism you might expect from the 1930s and 40s. At the bottom of the page, Jeanne starts a story which continues on the next page:

One of the girls at the sorority house is Irish — shanty Irish — we call her, because she has simple tastes — fried potatoes, baked beans and such. But one time I tasted the baked concoction she used to make and believe me there was nothing “shanty” about it — it was pure Park Avenue — here it is:

vintage shanty irish baked beans

It is recipes like this one, based on canned goods, which certainly marks a change (if not decline) in cooking itself. This turning point in American history turns out to be a good thing for Jack Sprat Foods, Inc. and the Western Grocer Company. The grocery store addresses this issue in one of the advertisements for the Jack Sprat brand:

“Now, when I was a girl,” said Mom

“They used to joke about ‘cooks who were lost without can-openers.’ But it’s just a pleasant smile these days.”

“Why, Mom?” questioned Nancy, giving just the opening Mom wanted.

“Because now we get the very finest foods in cans — just take these Jack Sprat Peaches, for example.” Mom emphasized her point by holding a can at arm’s length.

“These are peaches at their very best — completely ripened on the tree, and canned quickly, to capture the fresh flavor and the precious vitamins all fresh fruits contain. No more sweating over a hot stove for me, when Jack Sprat will do the job for me so well!”

Of course Nancy agrees with Mom. What modern girl wouldn’t rather play tennis or swim on a summer afternoon, instead of helping can fruit in a sizzling kitchen?

Mom’s verdict applies not only to Jack Sprat Peaches, but to pears, apricots, pineapple, and an arm-long list of fine berries. You’ll find it pays to let Jack Sprat do your canning too.

jack sprat canned food cooking jokes

If the convenience of modern canned foods was the advent of more free time for girls and women, perhaps it can be linked not only to the decline in cooking skills but to the decline in the “way to a man’s heart” adage. Men such as Barry Popik say this approach works for dogs and not men; however ironic the dog reference may seem to me, Popik seems to be saying this food-as-lure lore doesn’t work. Also, men at AskMen no longer find cooking on their top list of skills necessary in a female partner. Enlightenment reaches us, maybe? Would that such enlightenment about female body images would change as well.

Racist Shots

A pair of “His and Hers” shot-glasses featuring rather racist images of Africans. One glass, shaded blue, features a man running from a lion with the caption “One for the road.” The second glass, shaded purple, is captioned “A pick me up” and shows a hunter being bested by a rhino. The glasses sit in a little wooden stand which states the set is a vintage souvenir from Barnesville, Minnesota.

These are vintage pieces of Black Americana I do not want to own; we have put them up for sale for the right collector. Contact me here if interested.

racist vintage shot glass souvenir

A Geriatric Problem: Vintage Advertising For Little Blue Pills

A vintage advertising blotter, likely from the 1930s — 1940s, which focuses on a male geriatric problem.

etsyxanthinux

The blotter reads as follows — and it should be noted that the print gets smaller as it goes along (which is cruel in many ways for an aging male, I say):

A GERIATRIC PROBLEM

One of the problems of middle age is loss of sexual power in men who are still capable of raising a family. In such cases and effective aphrodisiac may be indicated.

POTENT APHRODISIAC

XANTHINUX (Cole) stimulates masculine potency through the spinal cord, just as a strong cup of coffee stimulates the thinking centers of the brain. The result is a firmer, more vigorous erection and orgasm.

Reports from various physicians show that XANTHINUX not only boosts male potency but also has a euphoric action.

Because of its strong aphrodisiac action, XANTHINUX is not recommended in cases where sexual intercourse should be curtailed; elderly men with severe cardiac conditions or arteriosclerosis.

Samples & Professional Literature on Request.

From the Cole Chemical Co., St. Louis 8, MO. U.S.A.  [Printed in U.S.A. (form) 549.]

Further research shows that Xanthinux was a combination of strychnine (yikes!), caffeine, and theophylline. Big shocker here: in 1963, medical reports on Xanthinux state that there’s “no evidence that it acts as a sexual tonic.”

Plus there’s that whole strychnine-poison thing.

However, culturally speaking, I do find the reference to “men who are still capable of raising a family” a line that’s absolutely missing in today’s recreational & romantic messaging about ED. Which, naturally, speaks extra loudly in today’s world of restricted women’s rights.

See also this vintage pharmaceutical advertising blotter  for women.

Women’s Yellow Pages

Women’s Yellow Pages of Greater Milwaukee, 1995-1996. (Please refrain from jokes about “fingers doing the walking” among the women of Milwaukee. Thank you.)

milwaukee womens yellow pages

Today, Yellow Pages & phone books in general seem so quaint…. And women themselves today? Not exactly “quaint”, but certainly undervalued. So I was amazed to find out that such Women’s Yellow Pages still exist in some areas.

Related: My article at Collectors Quest regarding the history of telephone books.