Found inside a 1940 Nabisco Shredded Wheat cook book, a page for fathers. Don’t worry, it means all men. All men were called “Father” or “Daddy”, even by their wives. And grown men who weren’t married parent? Oh, society wondered what was wrong with them. While we’re stating at this, the sepia-toned photo makes it appear as if Father is on a cordless telephone. (The opposite page promotes the “new” salted Triscuits.)