I Rant About eBay

Ambiguous Policies: Many of eBay policies are not very clear. In fact, if you keep hitting reply and asking the same question about a policy, each reply will have a different section pasted in the document for you to read. It seems that the interpretation is open… This is especially confusing when it comes to one area of selling on eBay: Nudity on eBay.

I personally collect, and therefore sell, vintage men’s magazines. All of these magazines are 1940s through mid 1960s. Some of these magazines have nudity, some are pin ups. When I buy these items as estates etc, I often wind up with vintage nudist magazines mixed in these lots or stacks. Some of these are airbrushed, some are not. Now the difference between the two magazines is the original intent of the publishers —

Men’s magazines were sold to men, for the primary purpose of titillation. The nudist magazines were published to promote & educate on the lifestyle choice of nudists. As such, the photos are not designed to be sexual. Of course, there are some pretty nude women in there, but there are also families sitting around the pool, and some less than beautiful people as well…

The men’s magazines are (usually) deemed OK to sell in the Collectibles areas of eBay, just at pre-1980s Playboys are – they are not graphic. But the nudist publications? Oh no, those must go into Mature Audiences. (Which I personally find offensive as there are photos of families & children in them, and they were not – nor are they now – designed to excite sexually. By putting them in Mature I feel that I am doing something wrong, — especially when that category prohibits the sale of child pornography. So much so, it bans the use of the words “children,” “child,” “Lolita,” etc.)

But to place nudist magazines on eBay in the Collectibles category (where true collectors are looking &/or bidding on them), you risk being booted. I know. I have been suspended for a 30 days for doing so.

The only place you can sell them on eBay, inappropriate as it seems, is the Mature Audience category.

Mature Audiences: This category on eBay is a complete mess. In order to keep out minors, who according to eBay policy are not allowed to bid or buy anyway (they cannot enter legal binding contracts which bidding & buying actions are), eBay has a lock on the Mature Audience category.

Sure, it seems benign enough, smart even. But how the process works is that you have to hunt to find the category, then when you click to enter it, you get a warning, and you must agree that you are legal, not offended by adult materials, and not going to hold eBay responsible if you pass out while viewing the items for sale. Once you agree, you have to find your way back to the Mature Audience category, and start again.

It is now, for the first time, that the subcategories will show up. And you must be in that category to do searches – a search for “all of eBay” does not include Mature Audiences even when you are signed in – at least not consistently.

Again, this may not seem like a royal pain, but it is for 2 reasons:

#1 Your agreement is temporary. It wears off, and you don’t know it until you see the restricted warnings again.

#2 This second login often locks you out as a seller. For some reason, their system of Adult Cookies is not compatible with the cookies used for members or sellers. Which means you cannot search for similar items when selling to get comparisons for items you are selling, while you are listing. (Oh, and you cannot do a search for past sales on Mature Audience Items.) All of which makes for a difficult time selling in the category.

Other restrictions on selling adult materials are no “Buy It Now” & no PayPal.

All this for a category which is policed enough for illegal items, such as child pornography, bestiality etc.

The bottom line is, all these restrictions hamper buyers from finding items, as well as deter actual sales.

You might say that eBay has a right to be “a family friendly business.” And yes, it is their right. But frankly, they are happy to take the listing fees & get no sales, aren’t they? That money is as “unclean” as a sales transaction – only more evil as they know what the odds are; it’s akin to stealing.

I personally think they ought to just end the “offensive” categories, and stop the confusion.

For more on eBay’s treatment of sellers of adult items, read here.

Search Engine Strengths

Let’s take a look at the widely excitable ecommerce community & the impact that search engines have…

Each year the ‘holiday numbers’ are big news in the web world. Proof that we exist, I suppose. Some sort of ‘I shop online, therefore I am’ sort of a thing. Legitimizing the strength & position of the internet, as both commonplace tool, and proper place for corporate entity. But aside from that, there is gold in those glittering holiday numbers, so let’s take a look:

According to Hitwise, an online competitive intelligence service, the market share of all U.S. visits to Shopping and Classifieds sites reached their highest weekly levels during the week ending Dec. 11, 2004, reaching 9.73%. This broke the prior record set Thanksgiving week 2004 (9.72%).

And these numbers are, in part, due to search engines.

Of that record setting high week, ending Dec 11, 2004, this is the percent of that traffic contributed by search engines to those shopping sites:

Google 4.26%

Yahoo! Search 2.24 %

MSN Search 0.54 %

“The holiday shopping frenzy is continuing strong on the Web, with search engines becoming ever more integrated,” said Bill Tancer, vice president of research, Hitwise. (And this here is the super important part: ) “While Google dominates overall referrals, it is important to note that the leading search engines vary in their strength to refer traffic to certain categories versus others. Marketers should carefully consider the nuances of each engine in order to maximize their search strategies.”

While all three of the big search engines contribute to the traffic (& therefore sales), they seem to do so differently.

While all three major search engines seem to send to the same categories* they have different areas of strength:

– Google sends a higher share of its downstream traffic to Books, Sports and Fitness, and Music.

– Yahoo! Search is stronger in sending its shopping referrals to Video and Games, Automotive and Classifieds.

– MSN Search sends a higher share of its shopping referrals to Apparel & Accessories, House & Garden and Appliances & Electronics.

What does this mean to you?

It means you may want to rethink your ad campaign on Google if you are in the video or gardening business.

Or it may make you think a bit more about the ‘why’ the numbers are that way. Perhaps the ‘kids’ are using Yahoo! (on their parents’ pc/ISP with those free Yahoo! email accounts), and so Yahoo’s audience is younger…

Who knows? Not me. Yet anyway. But you can bet I’ll be thinking about it!

* The top three downstream retail categories for the three major search engines were Rewards & Directories (mostly comparison shopping sites), Auctions, & Department Stores.