A Customer Loyalty History Lesson

TWA used to have absolutely delightful certificates to commemorate flights, like this one from 1953:

They used to give these fanciful certificates to passengers as souvenirs — and as a loyalty buy in.  But unlike attempts at ‘keeping’ customers interested with temporary gimmicks, TWA had them take an oath:
Now, Therefore, Know Ye, that this Celestial Dominion [...]

Ignore Rude Emails “Offering Links Swaps”

How many times a week do you get the following email:
I’ve visited your website ( url ) and I was wondering
if it would be possible to get a link to my (my partner’s) website on it?
I’ll place a link back to you in X of my (topic or topics, usually unrelated) websites, your link will [...]

I Rant About eBay

Ambiguous Policies: Many of eBay policies are not very clear. In fact, if you keep hitting reply and asking the same question about a policy, each reply will have a different section pasted in the document for you to read. It seems that the interpretation is open… This is especially confusing when it comes to [...]

Search Engine Strengths

Let’s take a look at the widely excitable ecommerce community & the impact that search engines have…
Each year the ‘holiday numbers’ are big news in the web world. Proof that we exist, I suppose. Some sort of ‘I shop online, therefore I am’ sort of a thing. Legitimizing the strength & position of the internet, [...]