Now that Steve Ward & VH1 have shown us their true colors, showing indifference to concerns of misogyny and perpetuating inaccurate information which could add to the danger of women and other victims of rape, we must take action.
Before I urged you to contact VH1 via their blog and Ward at his Match Makers website, and Marge has suggested emailing VH1 at email@example.com; but as we’re not making enough of an impact with those methods…
Flower Films and High Noon Entertainment are partners with VH1 to produce VH1 Tough Love. High Noon Entertainment is one of America’s largest creators of unscripted television, and Flower Films is a commercial film production company founded by Drew Barrymore & Nancy Juvonen.
Here’s how you contact them:
7360 Santa Monica Blvd.
West Hollywood, CA 90046
High Noon Entertainment
12233 W. Olympic Blvd
Los Angeles, CA 90064
Jeff Olde is the Executive Vice President in charge of Original Programming and Production at VH1.
2600 Colorado Ave.
Santa Monica, CA 90404
New York, NY 10036
Also, Toughlove(R) America, LLC filed a lawsuit in federal court in Los Angeles on March 4th for trademark infringement, trademark dilution and related claims against MTV Networks, Drew Barrymore’s Flower Films and High Noon Entertainment based on the defendants’ unauthorized use of the trademark “Tough Love,” of which Toughlove America is the exclusive licensee.
Igal J. Feibush, the company’s CEO said, “We believe that the actions of MTV/VH1 constitute a clear violation of our federal and state intellectual property rights. We have always vigilantly protected both our mark and the integrity of our proprietary program. With this lawsuit, we intend to stop VH1 from continuing to use our name and to collect damages for the harm being done to our brand by their use of it.” Toughlove America has stopped other media companies, including Sony Corporation and News Corporation, from using its trademark.
I’m sure they’d like to know that we think the show & it’s name are linked with misogyny and rape; that ought to raise damages.
Especially as Toughlove America has plans for its own show.
Matthew Lifschultz, Partner of Toughlove America, LLC
William J. Robinson and Miriam Claire Beezy, partners in the Los Angeles office of Foley & Lardner LLP, are representing Toughlove America, LLC in the action:
William J. Robinson
Miriam Claire Beezy
As you can see, I’m no longer messing around; I’m furious & I’m serious.
I am working on a list of VH1 advertisers too; any/all help is appreciated — as are all your letters, emails and calls of outrage.
PS Steve Ward is also, apparently, on Twitter: @stevenbward.