If you collect vintage magazines and ephemera like I do, you know there’s nothing new under the sun. The celebrity names & faces change, there’s “modern” graphics and trends too. But the push on beauty and grooming products remains true. This little bit comes from Beauty On A Budget, a promotional piece for hair & beauty products (copyright 1957 The Gillette Co.). The illustrations may be period, and the kitschy-cute names too, but the tips on treating your hair problems are rather straight out of any beauty column today. Meet Harriet Haystack, Olivia Oilwell, Selma Snowfall, Cora Cornsilk, Barb Wire, and Delia Droop — “six sisters with vexing hair problems.”
Despite their hair problems, most if not all of the sisters must have gotten married as they all have different last names! Perhaps that’s because they were lucky smart enough to watch Gillette’s helpful film, a Toni Company’s color movie entitled Heads Up For Beauty. It included pointers from “famous beauty consultant” Carol Douglas — and those pointers helped Ann Watson “change from an unattractive girl into a radiant bride by improving her personal grooming.” One prays to the YouTube gods for someone to find and put this movie up online.