UP to the DL: Blog Tours & Marketing Services

ABOUT:

UP to the DL

U.P. to the D.L. is the dynamic duo of Deanna Dahlsad & Laura Brown, two wordy grrls who met 10 years ago as columnists at (the now defunct) Backwash.com.

Of course, both had been writing and promoting online (and off) long before that time, so the slow demise of one site didn’t keep them from continuing to do what they do — or being friends. *wink*

Our latest joint projects are Inherited Values and Ululating Undulating Ungulate. (If you visit the sites and are interested in joining us there, please check out the “about” pages!)

Because of our years of experience in the Internet trenches, we’ve long been individually helping other writers, bloggers, artists, sellers, and entrepreneurs start-up or increase their online presence; now we’ve joined forces, offering you our firsthand knowledge and experience.

We offer specialized services, such as:

Bloggers, you have brands too, so any of these services can be tailored to suit you!

You can keep up with U.P. to the D.L. by following us at Twitter and you may contact us at Deanna.Pop.Tart@gmail.com.

A detailed FAQ of services can be found here.

BLOG TOURS

The most familiar sort of Blog Tour is the Book Blog Tour, which is the virtual version of yesteryear’s book tour. At UP to the DL, we don’t limit the idea to only books — you can use blog tours to promote anything, any product or service, including, simply, yourself.

This virtual version of a promotional tour isn’t so bad; it’s cheaper, less frustrating than traveling, and, as Arielle Ford (former book publicist, literary agent and the author of seven books) says at The Huffington Post, you “essentially spend the day in your bathrobe while interacting with your readers and fans and selling books.”

However, if you aren’t familiar with all the details involved, virtual tours can become real nightmares!

Organizing a Blog Promotional Tour involves:

  • Identifying potential hosts — that will reach your target audience
  • Contacting potential hosts
  • Making the pitch, helping sort through the options with hosts
  • Scheduling the tour and individual host actions
  • Answering technical questions and concerns of hosts
  • Performing the check-ups and follow-ups necessary to ensure a good tour
  • Proper timing of it all!

And, if you are an organized person with enough time to do all of this, do you know what things are most vital to a successful tour?

  • Do you really know how to identify your target market and evaluate which of the millions of blogs, podcasts, zines, newsletters, etc. are honestly able to reach them?
  • Do you know how to anticipate, avoid and over-come host/blogger concerns?
  • If you have a limited number of products (or none at all) to give-away for reviews and contests, do you know what other tour options you can offer — some of which are even more likely to garner the results you desire?
  • Do you know what sort of tour events or activities will help you more increase cash flow, which are designed for long-term, how to maximize long tail results — and which ones you really need?
  • Once you have secured hosts that will reach your target market, do you know how to best capture the attention of your potential readers or customers?
  • Do you know what sorts of posts and tour activities will positively (or negatively) affect things such as PageRank (PR) and Search Engine Optimization (SEO)?
  • Are you aware of and know how to address the legal and ethical issues in virtual tours?
  • Do you know how to create promotional tours which will get bloggers excited to participate — and their readers converting to sales?

We do.

We’ve been writing, reading and buying online for over a decade. We know, as press, readers, and consumers what bores & what soars.

We know what pitches get, well, pitched via that delete button. We each have over a decade of networking with other bloggers, building relationships and contacts to ensure results.

We know what sorts of things discredit you, harm the reputation of you and your product or service. We will organize your online event so as to maximize your sales and your personal brand.

Hire U.P. to the D.L. as your blog tour coordinators and liaisons; we’ll maximize your presence and sales.

We know how to identify the online conversations and communities where your audience is congregating — and we know how to ethically participate in those relevant conversations so that you, your products, services, and brands are engaging with your customers and potential customers.

Blog Tour Package Rates:

(Details on what each blog tour includes are listed here; information on the process is also outlined here.)

One Week Basic Blog Tour: One week of blog tour events, including Tweets and other social networking site promotion for just $150.

Two Week Basic Blog Tour: Two weeks of blog tour events, including Tweets and other social networking site promotion for only $289.

Select & reserve your Basic Blog Tour package:

 

Basic Blog Tour
 

 

U.P to the D.L. does not guarantee a specific number of hosts on your basic blog tour, however, our goal is to get at least one host per day of the tour.

For more information, please see our list of tips for authors and promoters.

The Soft Blog Tour: This tour is our specialty; we’ve been doing it for years, nearly unnoticed — and that’s by design.

Unlike traditional blog book tours, the soft tour is designed to go without the pomp and circumstance of the usual blog tour. There’s no set time frame, no tour link round-up or announcements, as this tour is designed to look and feel more organic. It best suits the needs of clients who’d rather avoid the promotional look of tours and for bloggers who, for their own reasons, do not wish to appear as part of an organized tour.

The same rules and tasks of basic blog tours apply, only the posts are published over a longer period of time, rather than as a timely event, and for this tour only we do guarantee a minimum of blog posts.

The fee for a Soft Blog Tour with a minimum of 5 posts is $500.

The fee for a Soft Blog Tour with a minimum of 10 posts is $900.

Select & start your Soft Blog Tour package:

Soft Blog Tour
 

We reserve the right to refuse to offer our services at any time to anyone, or any product, book, service or brand, deemed objectionable.


OTHER SERVICES

We offer a number of services in brand management and online support; experienced assistance for newbies and start-ups, those expanding their online presence, and established folks with limited staffing and budgets.

Marketing Consultation:

Marketing consultations & one-on-one tutoring are now available here.

Website Reviews:

Wondering if your website, store, or blog is ready for a Blog Tour or other promotional efforts? Get a review! More than a “Pass” or “Fail” test, we’ll give you tips on how to improve what you’ve got. One of us will review your site for $9; each of us will provide our own review for $16.

   

Website Review

 

Individualized & Customized Services Upon Request:Looking for some help editing your press release, proof reading your website, drafting your bio, assessing your press kit? Have “just one quick question” you want us to answer, or some information you want us to suss out? Need a longer blog tour time period? Rather than tutoring, would you prefer to have us set up your new and/or connect your existing blog, social media profiles, pages, etc.? Have some other virtual assistant needs? Looking for some other service that’s not listed here? Want to “bundle” a few packages at a better price? Contact us about your needs.

Yes, we offer these and other services for bloggers too!

After all, you’ve got a brand too!

If you’re wondering why your site isn’t getting pitches for reviews, blog tours, links, ads, etc., let U.P. to the D.L. help get you to the next level with our services.

Disclaimer: We reserve the right to refuse to offer our services at any time to anyone, or any product, book, service, or brand, deemed objectionable.

FAQ

What makes your blog tour services different from other blog book tour services?
What niches or genres do you cover?
What does a blog tour include?
How, exactly, does this blog tour work? What’s the process like? How personalized is it?
Are bloggers paid to participate in the blog tour?
What if I want Laura or Deanna to host a tour at one of their blogs… Will that be a conflict of interest or against their No Payola policy?
What’s expected of a blog tour host?
Why host a tour? What’s in it for bloggers?
I’m interested in hosting blog tours. How do I get on your list of contacts?
Do you offer long-term exclusive management?
What publishing platforms, content management software, and other “tech stuff” can you help with?
What social network(s) do you recommend?
Do you do web design?
What’s your privacy policy?
What makes your blog tour services different from other blog book tour services?
Frankly, our experience — which we could go on and on about. But the bottom line is this: We know how to turn ideas, products, services, brands into stories that will garner interest and yield results. 

Some specific features and benefits are:

Content: Because we know written content is king, our focus is on the written content or text of the tour. (After all, people type text into search engines to be found, and brands battle over keywords!) As a result — and to achieve the best results — we:

  • Do not allow canned Q&A. This is not only boring for readers who may be avid readers/followers of multiple host sites (both in terms of redundancy and lack of the individual personality each host site offers), but duplicate content is disliked by Google and other search engines which, upon finding it, will penalize both host sites.
  • We don’t waste any of our time or your money on any specialized graphics, trailers or other gizmos in our blog tour packages. Fancy graphics can be fun, but we’re after results here. If/when individual tour hosts are inspired to create images, videos, podcasts or other audio and visuals as part of their host blog tour post, that’s great — and, in fact, a much more preferred way for them to interact with their readers than offering them canned promotional schtick.

Availability: Like you, we are able to juggle multiple tasks and projects, including multiple blog tours running at the same time professionally and effectively. This means there is more freedom and flexibility in scheduling your tour.

(However, also like you, we do have our limitations! So please contact us as soon as possible to reserve your optimal promotional dates.)

What niches or genres do you cover?
We have a vast network of friends, associates and cohorts all along the Internet, but our specialty niches are: 

  • Arts, Crafts, Photography
  • Beauty, Fashion, Shopping
  • Collecting, Antiques, Vintage
  • Family, Parenting, Special Needs, Mommy Sites
  • Health, Sexuality (from Informative to Risque and, yes, even frank Mature Adult sites)
  • Hobbies, Handmade, DIY
  • Home, Interior Design, Housekeeping, Cooking
  • Relationships, Dating
  • Social Issues, Politics, History
  • Women, Gender, Feminism
  • Writing, Publishing, Media

Yes, we know book bloggers, and, yes, we can help with fiction genres. We find the best results include tour stops at other sites based on your readership’s demographic interests.

What does a blog tour include?
Each blog tour is unique and tailored to the client’s needs, but each tour stop will include: 

  • Subject to relevancy of who/what the tour is promoting, an image of the product, book, company logo, photo of the expert, etc.
  • Links to client’s website, blog, shop etc.
  • A minimum of 350 words (250 if the post is accompanying a host produced podcast, video, etc.)
  • Participation in social media sites by Deanna, Laura, and/or U.P. to the D.L., as appropriate.

Also, at the end of the tour, U.P. to the D.L. will post an official blog tour page with the client’s bio &/or product information (including appropriate site links) as well as listing and linking to each stop (or post) on the tour along with the home page of the host.

How, exactly, does this blog tour work? What’s the process like? How personalized is it?
This might be business, but we also know this is a very personal experience! 

Once we receive your payment, the process begins by having you answer a few questions about you, your promotional interests, your availability preferences (participation and interviews), product availability (for reviews and contests), and your desired time frame. Once we’ve evaluated you and your brand needs, we’ll begin our work in tailoring a tour to fit you.

Next, will begin the process of identifying and contacting the appropriate potential hosts for your tour. As hosts and dates are confirmed, we will communicate them to you, along with any necessary participation on your part (including sending items for review, scheduling interview time, etc.).

As tour posts are published, we’ll send you the links.

At the end of the tour, we’ll send you a link to the official blog tour’s page along with our specific tips on how to continue to utilize the virtual tour.

Absolutely not — this is not advertising; paying for any PR coverage is unethical. 

Our fee is for organizing, coordinating, and communicating regarding the blog tour event itself.

What if I want Laura or Deanna to host a tour at one of their blogs… Will that be a conflict of interest or against their No Payola policy?
To avoid any conflict of interest issues, neither Deanna nor Laura will host a tour at one of their own personal blogs. However, as each will be aware of and following along with the blog tours, if they are interested in the subject or are sparked by an idea presented in tour conversations, they retain the right to publish their thoughts at their own sites after the official event has concluded.
Why host a tour? What’s in it for bloggers?
Simply put: for the content. 

Like any magazine or newspaper, radio or television host, bloggers need stories to tell, guests to interview, topics for conversation, etc. in order to entertain, enlighten, and/or educate their audience. There are many (often unseen and unknown) activities involved in blogging and many bloggers relish the idea of interesting relevant subjects and experts brought to their attention.

Also, the buzz about a blog tour offers the opportunity for host blogs to generate additional traffic from links, tweets, etc. as well as finding other bloggers in their niches to network with.

What’s expected of a blog tour host?
As each tour and each tour stop is unique, some specifics may change, but generally speaking, your post must include: 

  • Image(s) of the product, book, company logo, photo of the expert, etc.
  • Links to client site(s) (Please note: hosts are forbidden to use “no follow” links)
  • A minimum of 350 words (250 if the post is accompanying a host produced podcast, video, etc.)

You do not need to mention or link to U.P. to the D.L. or the official blog tour page. (Although we do recommend you visit the page after the tour to visit other blogs which may be in your niche and therefore might be excellent sites/persons to add to your own network).

And, most importantly, post when promised and follow our ethics rules.

I’m interested in hosting blog tours. How do I get on your list of contacts?
Simply contact us at Deanna.Pop.Tart@gmail.com, providing us with your name, site URL, and any additional information you think would be relevant and we’ll review your site and contact you regarding our decision as soon as possible.
Do you offer long-term exclusive management?
At this time, our services are non-exclusive.
What publishing platforms, content management software, and other “tech stuff” can you help with?
We are experienced in WordPress (including WPMU and BuddyPress), Blogger, Movable Type, Drupal, Tumblr, Blog Talk Radio, as well as standard HTML and CSS.
What social network(s) do you recommend?
It really depends upon your business, brand, personality and time constraints. We are experienced with Twitter, FaceBook, Stumble Upon, Delicious, Flickr, LinkedIn, Tumblr, MySpace, Friendster, Ryze, and Ning as well as many smaller, more specialized communities and networks.
Do you do web design? Do you create logos and graphics?
We are not web designers, but we can, in most cases, personalize or tweak templates and we can refer you to good programmers and designers. 

We can also tutor in the basics in graphic software, such as Photoshop and Gimp so that you can create most things you need by yourself.

What’s your privacy policy?
Client and host names, conversational details, services used, etc. are all confidential. Other than information on blog tour pages, as stated, will be made public. Contact information is only released as necessary in order to facilitate tours, interviews, items sent via the mail, etc. Otherwise, unless you opt to provide a testimonial, your information is never shared or sold. Ever.

DEANNA DAHLSAD

Really? Another bio? Writing bios is the one thing that prevents me from activating all the domain names in my possession. It certainly isn’t a lack of names for websites or an inability to talk endlessly…

Anywhooo, here’s the short story:

I’ve been writing, selling, and working on the web since 1997 (more info below), which has led to many successes, including wonderful personal and working relationships. The latter had me form Big Mouth Promotions; ironically a quiet, under-the-radar, marketing service I started when helping others for free became too time consuming to be so kind about. I’ve been purposefully quiet about my professional services so as not to distract me from my primary passions of blogging, but now the cycle of need is, apparently, high again, and so I’ve teamed up with Laura in a more official way, opening U.P. to the D.L. to provide the experienced “insider secrets” we use on our content focused and driven websites.

You may find and follow me at Twitter and FaceBook. Feel free to contact me at Deanna.Pop.Tart@gmail.com.

Resume-esque Info:Education:

Graduate of Alverno College, dual degree in Professional Communications and Business Management — with a minor in Social Science.

Sales & Marketing Experience:

Various work in sales, marketing, buying, direct sales, direct mail, retail department and specialty shoppe management, winning numerous individual and district sales awards.

Several years of work in the non-profit sector, community relations, fund raising, etc.

Writing:

Along with my own personal sites/blogs/projects, I’ve been:

  • A paid columnist @ CollectorsQuest.com
  • Greeting card writer and blogger for No Evil Productions
  • A paid columnist/blogger @ Backwash.com
  • Various paid work in both print and web publications, under numerous pen names

I’ve also been lucky enough to sit at The Cool Kids’ Table a number of times, with posts/articles featured at BoingBoing and other top sites.

Web & Social Media:

Presenter at the Association of Midwest Museums (AMM) and Mountain-Plains Museums Association (MPMA) Joint Annual Conference, 2008 Museums & Web 2.0: Slaying Dragons or Titlting at Windmills? Blogs, YouTube, MySpace – Using Social Networks for Museums.

Presenter at the 2010, and been asked to return again to the 2011, Bookmark Collectors Virtual Convention; my sessions are best (loosely) described as being focused on the importance of sharing your hobby, your passion, and how to do so on the Internet.

Consulting for Collectors Quest, No Evil Productions and numerous smaller clients via Big Mouth Promotions.

More about me than you likely wanted to know…

Along with liking to talk and collecting domain names, I collect many other things. It’s a vicious cycle, really. I find a neat thing to add to my collection and I want to blab about it. In order to make my blabbing more well-rounded, I research the collectible. From there, as my research and I segue into related topics and contexts, I not only find more items to collect, but I find myself wearing my marketing hat and start to think it might suit readers and other researchers better if I had a site tailored to that sort of thing… Should I start yet another site? If so, should I use one of my already held domain names — or the fabulous new one that just popped into my head?

Endless cycle.

(Which is why I know too-too much about starting, marketing and moving websites!)

My antiques, collectibles, and vintage themed sites are:

Items from my collection appear in such places as the Virtue, Vice, and Contraband: A History of Contraception in America exhibit at the Dittrick Medical History Center and Museum (at Case Western Reserve University) and The Hingham Shipyard Historical Exhibit.

If you still want to know more about me (and even my mom doesn’t want to know that much about me!), you can check my Google Profile and my other sites (along with their “about” pages) for more.

LAURA BROWN

I started online in 1996, an IRC diva after I had taken a two-year Corporate Communications college course. The free style and creativity of web publishing appealed to me, long before weblogs became popular.

I started writing online in 1998. At first creating my own site, then a newsletter and then I branched out and wrote for online networks like HerPlanet, Suite101, WZ.com, LockerGnome, and BackWash. During this time I became an editor with the Open Directory Project as well.

Along with running WordGrrls and my other sites (which can be found at ThatGrrl), I currently am an assistant to Bev Walton-Porter, host of the online radio show, Elemental Musings on BlogTalkRadio.

I can be found at Twitter and FaceBook. Feel free to contact me directly at thatgrrl@gmail.com.

Skills and Qualifications:

  • Social media management: Twitter, Stumble Upon, Facebook, Flickr, LinkedIn, Tumblr, Delicious, and Ning.
  • Developed marketing, advertising, promotions, SEO campaigns for online networks.
  • Knowledge of HTML, CSS and web usability standards.
  • Copywriting, editing and proofreading. Strong verbal, oral and written communication skills.
  • Columnist, community manager and forum moderator.
  • Publishing with WordPress, Movable Type, Tumblr, Blogger and other content management software.
  • Working with a team to develop ontology and integrity of a web directory.
  • Using digital photography, image scanner, graphic software and cartoon drawing to illustrate online publications.
  • Location scout and digital photographer for two Ontario film makers.
  • Production and booking guests for a web radio show.

UP to the DL: We like stuff. We write about stuff. We do stuff. We like projects.

About Deanna