Misogyny & Mini-Bowling Alleys

This vintage matchbook was from the Curtiss Tavern, “on Hi-Way 57 at Plymouth, Wisconsin,” Carl Senglaub, Proprietor. If features a cute little pinup, “The High-Way,” on the front cover. (Which also prompts me to make a pun about “My way or the high-way.” But I’ll try to resist!)

On the inside, there’s a promotion for the bar’s sandwiches and miniature bowling alleys — as well as a joke about women:

God made man and rested –
God made earth and rested –
Then God made woman –
Since then, no one has rested.

The Bachman Pretzel Bikini

Hey, edible underpants, you had competition… The Bachman Pretzel Bikini.

Just $2.50 for a “classy” and “sassy” two-piece bikini of “velvety non-woven material.” I can’t imagine you could swim in it. Nor can I imagine wanting a crunchy edible item of apparel — which the words “pretzel bikini” rather imply. Perhaps non-woven means edible? Plus the obvious “good enough to eat” cliche, which the pretzels then lend to the women, and kids, who wear it…

In any case, what’s the use of such a novelty item that “can be worn several times before you discard it”? Pure schtick promo, that’s definitely in bad taste no mater how you look at it.

Via this post at Found In Mom’s Basement.

“Protection To American Labor And American Industries”

I spotted this 1888 Benjamin Harrison silk handkerchief or scarf at Listia (if you don’t know what Listia is, check out my review), and I was so bummed to have the bidding surpass my meager credit balance.

A promotional item from Benjamin Harrison’s run for the presidency, it bears the slogan “Protection To American Labor And American Industries.” It makes you wonder — I mean really wonder — at the possibility of running on the idea of being pro-Union and pro-industry. I mean, progressives like me believe it’s possible, but would a single candidate dare today?

Anyway, now that I lost at Listia, I’ll have to keep checking eBay

PS  I’m pretty sure, based on the tears, that this antique textile is silk; but I have not touched it…

Make Up For Breasts?

No offense to Mr. Vargas, but I think he misunderstood the task… This vintage ad was for “Twin Make Up,” not makeup for “the twins.”

The original artwork by Alberto Vargas goes up for sale at Heritage Auctions on September 30, 2011.

ALBERTO VARGAS (American, 1896-1982)
New Jergens Twin Make-Up, advertisement poster, 1943
Mixed media on board
18 x 14 in.
Signed upper left

Why Long Nails Are Sexy

Fingernails have long been symbols beauty — specifically as indicators of wealth. The cleaner, the longer, the more well-manicured, the more they distance the wearer from manual work. Long nails, even if natural fingernails, are unnatural — and the really long “dragon lady” fingernails are sexy because they are so removed from the norm they become exotic.

We may no longer be digging roots out of the ground, grinding corn by hand, or banging laundry against rocks; but (most of us) still wash dishes, scrub floors and type on keyboards — all which wreak havoc with our nails and manicures. And so, whether we “do less work,” pay for our manicures, or just wear gloves to protect our hands, manicures, and pretty hands in general, remain “beautiful” because they and/or the high maintenance of them indicate wealth.

Image credits: Chen-Yu Nail Polish for Vogue, 1939; photographer Horst P. Horst. Via.

Crunk, Talking Genitals & Childish Fashion Crimes (or, A What I’ve Been Reading Link Round-Up)

Just a good old fashioned link round-up — yee-haw!

1.) At The Crunk Feminist Collective, a thought provoking post on self care for the feminist or liberal activist:

Talk about crunk. Bambara gives the side eye to the notion that you can attack capitalism, racism, or other systems of dominance out in the world without challenging those same systems (especially hetero-patriarchy) within one’s own relationships. That, in fact, leaving your own house “out of order” not only jeopardizes but it, in fact, undermines both your potential for good work and your potential for intimacy and happiness. Indeed, for me, Bambara’s call for us to essentially get our ish together charges us to recognize how important—how revolutionary—it is for us to love (and love on) each other and ourselves fiercely and fearlessly.

I started a group for just this sort of thing at Bliss Connect. It’s called Seeking Progressive Social Bliss; so far it’s a circle of one. *sigh*

2.) I was meaning to write about the horrible Summer’s Eve “Hail To The V” Campaign, but then Stephen Colbert did this:

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Vaginal Puppeteering vs. D**k Scrub
www.colbertnation.com
Colbert Report Full Episodes Political Humor & Satire Blog Video Archive

I felt nothing could really top that. (Especially as I have a thing for puppets. Really!)  However, I highly recommend this post about the hideous ad campaign at Sociological Images. It’s especially good to show those who don’t understand satire; it’s a mental illness, you know.

3.) As I’ve oft complained about the sexualization of children, especially when it comes to clothing (NWS), I found this bit of fashion news across the pond fascinating:

The review, conducted by Reg Bailey, chief executive of the Mothers Union, was published in June. Bailey’s report, ‘Letting Children be Children,’ looked at cultural influences on children and children as consumers but particularly significant for the clothing sector was its examination of clothing, products and services for children.

The report stated that the marketing of “sexualised and gender-stereotyped clothing, products and services” for children were “the biggest areas of concern for parents and many non-commercial organisations contributing to the review.”

[sic]

As the report was published, the British Retail Consortium (BRC) unveiled a set of guidelines governing the design, commissioning and marketing of clothing ranges for children under 12 years old.

The article continues to discuss the practical and impractical issues involved. As citizen of the USA, I’m left wondering if such clothing prohibition is the answer. After all, the problem isn’t the garments glutting the market; it’s the consumers with horrible judgement who pay for clothing in such poor taste. At what point does the law need to protect us from our bad choices? Or, more pointedly, at what point does the government need to protect children from the bad choices of their parents?

Image Credits: Via eBay. (You’d have already seen it if you visited my Tumblr.

Suffragette Soap Ad

This ad, for sale from MAINE-ARTEMIS, shows how products were marketed to suffragettes.

Enoch Morgan’s Sons Company ad for Sapolio cake soap:

A suffragette is Mrs. Brown
Who’s cleaning up in Spotless Town
When she discovers wrongs to write
The mails assist her in the fight
De=voted readers high and low
Are voting for
Sapolio

Vintage Gold Diggers, 1952

I’m sure this pair of vintage advertising pieces from/for the Hi-Shear Rivet Tool Company were intended to be humorous, in that oh-so-popular risque way of 1952; but I find them predictably insulting. It’s not that they’re nude — I collect vintage nudes and risque materials. Or even that “he” is allowed modesty while “she” wears the gloves and smile of a burlesque performer. (Frankly, as nearly every woman has noted in the Anthony Weiner affair, the less male genitalia seen the better.) But it’s what else is seen inside these “Top Secret” cards when they are open…

He has a number of dependents — dependents, not children; she has none.
He has a payday; she has none.
He has a car; she has none.
He has a hobby; she has a pastime — with places to check “yes” or “no”?!

*sigh*

Maybe women wouldn’t be seen as gold diggers if they had the opportunity to earn their own paychecks, own their own cars, not be seen as dependent children… Have a legitimate hobby even.

Both vintage pieces from the collection of Jim Linderman.

Mocking Marketing To Women

An awesome video from BBC’s Look Around You on The Petticoat 5: The first computer designed just for women. “The computer was created by Patricia (her surname is silent).”

Watch and be amazed.

http://www.youtube.com/watch?v=0GThtMAZGYU

While clearly satire, I love how this precisely hits so many key points about products for/marketing to women.

Vintage S & M Restaurant Ad

This ad from This Week In The Land of the Smokies and The Southern Highlands dated May 1963 (yes, for the month of May, despite it’s “This Week” title) is for the S & M restaurant in Gatlinburg.  In case, you know, you’re traveling and looking for a place to stop and munch.

I’m not sure if this place still exists (let me know if it does), but here’s what it looked like:

And, because I am amused by such things, note in these two vintage postcards, how the similar the cars in the lot are. (The last one appears to be the color version of the photo used in the ad.)

Still Using The Word “Negro” In 1977

In 1977 I was 13, and I know use of the word “negro” was a no-no. But here’s proof it was not only said by ignorant white trash folk, but used to peddle dolls, doll parts, etc. A page of from the 1977 Standard Doll Co. catalog featuring “negro dolls” — alongside “Indian dolls,” a term which is still bandied about far too often (but then Native Americans are the most overlooked people in our country — and that’s saying something).

Barbiturates Like Candy

I’ve been listing a lot on eBay, so be prepared for observations and odd thoughts on what I find — like this gem: a vintage medical advertising blotter for triple-barbiturate capsules by Wyeth called Ethobral.

“for all patients who cannot sleep…”
“nearest to the ideal hypnotic…”

What strikes me most about this promotional piece is the sexist ageism. First, note that illustration: A little old lady, complete with her hair in the “granny bun,” has what appears to be a box of open chocolates on her lap — and still she weeps.

Above that, in extra-fine print, “Sleep for the menopausal patient.”

We’ve all heard about the misogyny in medicine; we’ve all heard about the medicating of women for all sorts of “mysterious ailments” that men just don’t suffer from. And we all know about the giving away of barbiturates to women as if they were candy. But seeing this, seeing a “menopausal patient” — which can only be female — depicted as a crying grandmother trying to self-medicate, ineffectively and stupidly, with chocolate, as the only image on this advertising piece for medication “for all patients who cannot sleep” drives the point home like a railroad spike. To the chest.

Trophies For Misogynists

Vintage ad for wall-mounted female human heads reads:

“Stuffed” Girl’s Heads! Only $2.98

Blondes, redheads and brunettes for every man to boast of his conquests…the first realistic likeness of the exciting women who play an important part in every man’s life…and one of the nicest qualities is that they don’t talk back! Accurately modelled to three-quarters life size of real galls and molded of skin-textured pliable plastic, these heads are so life-like they almost breathe. Saucy glittering eyes, full sensuous mouth and liquid satin complexion, combined with radiant hair colors give astonishing realism to these rare and unique Trophies. Blonds, redhead or brunette mounted on a genuine mahogany plaque is complete and ready to hand on the wall for excitement and conversation.

Not a lot leaves me speechless. But here I am.

Found at The Immaculate Consumption.

Once Upon A Time… Mail Order Girlfriends

Found at Chateau Thombeau, a lovely look at these pages from Photo Album No. 11, apparently a vintage dating help publication featuring “lonely maidens, widows and divorcees searching for love, romance, happiness and marriage.”

(And don’t those little numbers remind you of criminal booking photos?)

Without seeing the actual publication, it’s hard to say for certain, but it looks as if the “happiness at your fingertips” is based solely on the male reader’s reaction to a photo.

I don’t mean to be cruel or sexist, but if that’s the case, some of these women would only find happiness at their own fingertips; those grimaces are extremely unfortunate. But if they knew how to physically pleasure themselves, they probably wouldn’t have those frowns in the first place. Or probably care to be a mail order girlfriend or bride.

Yes, chemistry is important; but even Playboy has the model’s bio bit. Seems personality was even less important in this vintage mail order girlfriend magazine than in the fantasy fodder pages of men’s mags. Guessing from the photos, this wasn’t that long before Playboy would hit the stands.

I’m surprised head-shots alone were used. Even for the younger gals. How was a guy supposed to check out her breeding hips?

I suppose we should be thankful that this edition is “exclusively for unattached gentlemen.” …But then real gentlemen aren’t the ones to worry about.

And “this edition” is exclusive? That sort of begs the question about other issues…

“Snake Oil Is Wonderful Stuff” (I Fear A New Anti-Obama Slogan *sigh*)

A vintage ad (Newsweek, 1950), in which those wise and merciful corporations, Electric Light & Power Companies, expose their virtues while exposing the menace that is government regulation, comparing it to snake oil. My fav line is one that Glenn Beck himself could have written or spit: “What they don’t realize is: when any government takes over enough things, socialism comes automatically.”  I guess we all just need to tell government to back off and entrust our lives to corporations.  Not.

Learning From The Washability Expert

Inside the pages of Modern Woman Magazine, A Magazine Published By The Ice Industry, (Volume 17, Number 1, 1948), an article on how to wash problem fabrics by Mrs. Jean Robinson, “Washability Expert, White King Soap Co.” This particular Mrs. Jean Robinson is somewhat lost to history, but I was reminded of a few things…

As a collector of vintage magazines, I am continually reminded that not much has changed in publishing over the years — and that most of this should be applied to publishing on the web, including blogging. Today’s example, the “washability expert” and her article.

While a title like Washability Expert seems as made-up as any user ID, it can only be assumed that Mrs. Robinson was employed by the soap company much the way many baking product companies had baking experts — experts who created more than just recipes or kitchen tips, but marketing material.

Every (good) recipe or tip produced was put to use cementing relationships with current consumers or cooking up relationships with new customers. Recipes and tips might be collected for publication in cookbooks and brochures, or they might be offered as informational articles to be published in newspapers and magazines — even, as with Mrs. Robinson’s, in corporate publications performing their own marketing efforts. And each was generally an opportunity for a press release too.

The questions were the same as now:

Are there enough recipes/tips for a publication? If so, is it good enough to sell? Or would it be of better use to offer it to customers for free? In either case, should offers be made via a special purchase, direct mail, etc., and is your offer worthy of a press release?

Would it be best to slowly compile and distribute the tips/recipes over time in your own publication, be the sole source for your knowledge? Or should you reach out to other publications, let them publish your wisdom and increase awareness about your products and services?

If and when you do want to share your knowledge(i.e. a guest blog post) to promote your company/site, how do you get them interested in doing so?

The one advantage larger companies had over today’s self-publishing is that Mrs. Jean Robinson and her ilk only had the responsibility of creating the tip, recipe, or article; someone else decided how to make the best use of it.

That’s probably the most markedly different thing about the low-barrier world of the Internet — it’s no longer good enough to just to be an expert, you have to know a lot about marketing too.

(Insert plug for my marketing and blog tour services here.)

“Give Your Wife An Extra Head For Chirstmas”

An ad from 1969 that likely couldn’t be published today:

OK, so it reads “an extra head,” not just “extra head” or just plain old “head,” but still, ad execs today would just know what we’d be reading into the buzzing gift of a Lady Remington.

Lady Remingtons, by the way, were quite popular gifts, judging by the number of them found at garage sales, thrift stores, etc. So this ad may have sent just the right message after all. *wink*

It’s Like A Pucci In The Face

If you have difficulty being a woman and knowing what you want, you can blame it on Emilio Pucci‘s death.

In this vintage lingerie ad for Pucci‘s Fiore Festa line for Formfit Rogers the text boasts, “How does he know what women want before they know themselves?”

Because women are such fickle stupid creatures, we don’t even know what we want to wear.

Even if all we do is shop.

Right?

It’s true; I have conflicting responses to vintage lingerie advertising. But who doesn’t?

(And if you don’t, then we should talk!)

Image via devocanada.